DATA PROVENANCE STRATEGY AS A CRITICAL COMPONENT TO DATA GOVERNANCE TO IMPROVE BUSINESS INTELLIGENCE PERFORMANCE A case study of Woolworths ID: 102415004
Table of Contents Abstract .. 2 1. Introduction. 3 2. Business Intelligence of Woolworths .. 5 3. Collection of Data. 6 3.1 Open Provenance Model. 6 4. Integration of Data 7 4.1 Transaction Processing System 7 5. Storage of Data. 8 6. Process of Data. 10 7. Presentation of data. 11 8. Conclusion: 12 References 13
Abstract The company's ability to track the data provenance and apply it strategically is the key feature to increase its data governance. The increased volume of unorganized data creates hurdles and issues in its analysis and application. This briefing report will discuss the issues with Woolworths, which is one, the top supermarket chains in Australia. The briefing report will analyze the data provenance strategy to be used for extracting the historical data from different sources. After the collection of data, the report will discuss the integration strategy of data for Woolworths, its storage technique in data lake and data warehouse, data processing and lastly the data presentation. All these components make up the business intelligence model of the organization which is important for the company like Woolworths to gain competitive advantage once again which is being lost due to major competitors in the market.