9/1/2020 INF20016 BIG DATA MANAGEMENT CRITICAL ESSAY STUDENT: THI YEN NHI TRAN [ID: 102415004]
Contents Introduction 3 Big Data and Data Analytics 3 Legal Aspect in dealing with customer data 6 1. Privacy. 6 2. Company Intellectual Property. 7 3. Advertisements 7 Privacy and Security Issue. 8 Conclusion. 10 References. 11
Introduction This essay will look upon those points in which Amazon failed to act and faced huge losses due to leakage of the information of customers. Whenever a customer buys anything from a company, it is the responsibility of the firms to keep confidential information private and secured (Members, 2019). In this essay, big data as a significant element in the modern era will be evaluated, its application and data analytics will also be critiqued. There is a strategic value of every data, which every firm has to secure. The companies are only valued based on their production and safety, but still, there are many privacy issues. Big Data and Data Analytics Managing the dangers is the only way for cultivating the customer's data value. For any kind of a business, managing the dangers are of huge significance as company cannot properly define its objectives for the future. Most of the businesses believe that safety is one of the most important priorities while running a business and it is only possible when you are managing the dangers properly. According to Tohanean, (2020), it is necessary for businesses to eliminate the internal dangers from the company in order to achieve the desired results. He further elaborates that internals dangers effects the business to great extend and if they are not managed in time, they can be a huge hindrance towards the achievement of goals. However, according to Hardy, et al, (2020) managing the dangers before even it occurs is one of the best ways of managing the risks. Most of the times, it can be seen that the companies manage the dangers once they occur. However, the best companies are the ones that manage the dangers even before they occur. This is actually an increasing customer centric world, and it mandatory for the business to keep looking up the customers data while making any business strategy. Cultivating the value of