Your summary (approx. 1000 words) should include: 1. An analysis of the external environment (covered in Week 2) including: (300 words) . the forces driving industry competition . the publics to be served. The normal external(macro) factors are PESTLNDG which stands to political, economical, social, Technological, Legal, Natural , Demographical, Global. These are thr factors which af fect any business. External factors are unctrollable and impossible to not to face with. When beginning with political the new government's new policies which might af f ect negative or positive or the political intervention of the sector, Econmical force determines how the country is running as a whole whether there is a recession, growth or dwds, social/ socieries new trends and culures, Technological advancements suchasAI,Naturalenvdecideshazards,Goodclimateandetc,Demographicmeansthe no.of people, the gender, races and etc Some facts and f i gures relating to the city of Wollongong (According to) P- E- Gross regional product is estimated for 12.15 Billion, Local jobs 95936, Local businesses, Employed residents 103797 which is like half of the population(No stats about people under 18 years who cannot work) S- T- N- past history of earth quakes for earth quakes, bushf i res and according to https://www.emergency.nsw.gov.au/Pages/publications/natural-disaster-declarations/2019-2020.aspx a storm is expected too for Wollongong and according to wollongon being in coastal area https://www.wollongong.nsw.gov.au/emergency/get-ready/tsunamis says that they are ready for a tsunami D- Population of 218114 G-
the forces driving industry competition Like any other f i elds sporting sector is also no alien for high competition . According to porter there are 5 forces of industry competition. The intensity of competition between existing f i rms within an industry. When it comes to competition the representatives the clubwhichrepresentNSW isSydneyuniflameswhichisaclubformedin1981.The second force is the bargaining power of buyers, the third is threat of substitute products so as everyone knows a club's main income is membership, attendance and sponsorship some clubs have of f er membership just to play the relevant sport which the club promotes as a leisure activity so due to places likes beaton park, Wollongong surf centre and lakeside lesure centre which are substitute preoducts are a barrier to this club. Other remaining forces are bargaining power of suppliers and threat of new entrants. the publics to be served The publics are which a club has to serve are members, supporters, media,othere leagues, sponsors ,government agencies, other clubs and etc .
An internal analysis (covered in Week 2) of the Wollongong Wasps including: · a brief summary of the team brand The wollongons wasps are working according to their vision and mission Vison - Mission- · a SWOT analysis. Strengths · Compared to other leagues this league has less teams Although there is a less no.of teams they all are established well · Can increase membership prices for new members which is a main income source of a club · Ease to focus due to only one gender plays the game from club · New talented players from non prof i ts clubs can be discovered Weaknesses Although focus is