Assignment 1 - Organisational applications of Business Analytics INF30030-Business Analytics Telecommunications Industry SACHINI INDRACHAPA ARIYARATHNA - 102883847 1
1. EXECUTIVE SUMMARY This report was prepared with the intention of addressing organisational applications of Business Analytics. In addition, efficient Business Analytics (BA) Models are introduced with discussions around the impacts, will be illustrated, together with BA models namely, SWOT Analysis, Telecom KPI Analysis, Oracle communications data model and Data Mart model. The technical limitations will then be discussed within those models. Furthermore, the general challenges of Business Analytics will be explained. Following that, future opportunities of Business Analysis will be illustrated. At the end, a conclusion will be provided. 2
Contents 1. EXECUTIVE SUMMARY. 2 2. INTRODUCTION. 4 2.1 What is called Business Analytics? 4 2.2 Telecommunications Industry. 4 2.3 Why should telecommunications industry use BA ?. 4 3. BUSINESS ANALYTICAL MODELS. 6 3.1 SWOT Analysis. 6 3.2 Telecom KPI analysis. 7 3.3 Oracle communications Data Model. 7 3.4 Data Mart Model. 8 4. TECHNICAL LIMITATIONS OF BA MODELS. 9 3 5. CHALLENGES. 12 6. FUTURE OPPORTUNITIES. 14 7. CONCLIUSION. 16 8. REFERENCES. 17