Patryk Komraus ID: 16433503 THE UNIVERSITY OF NORTHAMPTON FACULTY OF BUSINESS AND LAW Module: LEI1003 Tourism Impacts and Sustainability 2016-17 AS2 - Individual Assignment - Case Study Table of Contents 1. EXECUTIVE SUMMARY. 2 2. INTRODUCTION. 2 3. SUSTAINABILITY. 2 4. GREAT BARRIER REEF 3 4.1 VISITOR NUMBERS. 3 4.2 TYPES OF VISITORS. 3 4.3 KEY ATTRACTIONS AND ACTIVITIES 4 4 BUDAPEST .4 5.1 KEY ATTRACTIONS AND ACTIVITIES. 4 5.2 VISITOR NUMBERS 5 5.3 TYPES OF VISITORS. 5 5 DIFFERENCES. 5 6.1 TOURISM PLANNING STRATEGIES 5 6.2 MARKETING STRATEGIES 6 7 SIMILARITIES 7 7.1 EDUCATION 7 7.2 TRANSPORT 8 8 RECOMMENDATIONS. 9 9 CONCLUSION 9 10 REFERENCES 9 11 APPENDICES. 11 1
Patryk Komraus ID: 16433503 1. Executive Summary Tourism industry is considered one of the biggest in the world and growing rapidly, employing over 292 million people worldwide, that is 1 in 10 jobs on the planet. (Economic Impact Analysis, 2016) However, it does come with bad impacts affect our cultures, societies, environment and the whole planet. This report will focus on evaluating sustainable tourism strategy for destinations and it will analyse the methods and strategies used by governments of chosen countries to manage the impacts of tourism on the heritage destinations and attractions. 2. Introduction Each destination will enforce different strategies and plans on how to be more sustainable, accordingly to the destination. The report will outline how those plans are different from each other and the places that have been chosen for the evaluation and comparison are: 1. The Great Barrier Reef 2. City of Budapest Lastly, the report will include various of different figures and information about my chosen destinations and how they use strategies to benefit be sustainable. 3. Sustainability The Brutland Report (1987) outlined sustainability to be 'meeting the needs of the present generation without compromising the ability of future generations to meet their own needs' (cited in Cooper et al (2005)) There are three characteristics of sustainable tourism that are mainly focused on, those are: socio-cultural sustainability, environmental sustainability, and economic sustainability. The aspects mentioned above should be managed equally, however it is not achievable as destinations differentiate from each other. For example, it is hard to predict the recession or when the prices of land go up, however this can also bring potential employees to the destination from the rural areas. A destination cannot be fully sustainable due to constant income of visitors, however the amounts of tourists can be controlled using different strategies, codes of conduct, laws and regulations. The great barrier reef and Budapest are striving to be sustainable by developing many strategies and plans to reduce the damage caused by tourism in order to be more sustainable in the future years. In the latter stages of the report I will talk about how sustainable tourism affects transport in those destinations, but also the use of technology by those two places and how tourists and locals should be educated about sustainable torusim. 2
Patryk Komraus ID: 16433503 4. Great Barrier