ST. CLAIR COLLEGE ADV 425 - Lab #1 Week 3 - Assignment #1 Assignm ent Title: Case Study - Starting A Project Due Date: Wednesday, Feb 17th , -7:00pm 1/3 Total Assignments You are all well on your way to starting your first project management campaign. Before that starts you will need to conduct an initial client screening and briefing meeting with your client. Please answer the below questions/statements in relation to your new client and keep in mind you want to gather as many details at the beginning to set your project up for success. Client Case Study Overview: You are meeting with a brand new client to your agency that you have not worked with before. The client runs an international coffee chain called Squarebucks. Squarebucks is interested in starting with your agency with a social media campaign focused on their new beverage launch, the Extreme Mocha Java Cold Brew.In your meeting the client has stated their budget is $100,000 and they would like to launch ASAP Outline 10 important questions you would need to ask this client during the initial brief and client screening to be able to properly start your project plan. Please explain why you need to ask these specific questions. (30 marks) After your initial client screening meeting with the client you will then need to investigate how your agency team will accomplish this campaign. Outline specific teams or areas of the business you will need to bring in to your project and explain their role in the project. (10 marks) After your team has completed the planning phase of your project please outline the next steps you will need to take all the way until the post mortem. Explain how these steps are critical to your project (10 marks) Grade: 50 marks (weight of 10%) Submission Details: Submit via Blackboard. Cover Letter should state your Full Name, Student Number and Assignment number, provide citations to any information provided in your paper. Late Assignment Policy A late assignment will have 20% of the mark deducted for each day the assignment is late. This means that after five days, the assignment would receive a grade of zero. There will be no deviations from this policy unless there are serious extenuating circumstances. In this case, you will have to provide documentation (doctor's note, police report, etc.)