• Home
  • Bournemouth University
  • Research Methods
  • Utilizing NVIVO for Qualitative and Mixed-Methods Data Analysis

Utilizing NVIVO for Qualitative and Mixed-Methods Data Analysis

NVIVO Software for the qualitative and mixed-methods analysis of text, audio, video, survey and social media data. Why Use It? · Allows coding of documents but can also code video · Speeds up your analysis · Can work with lots of transcripts · Allows easy sharing of documents . Can import audio files and allow you to transcribe from within the application What You Can't Do? Generate your argument or write your dissertation When To Use? When you have lots of transcripts or when you want to code video/audio interviews directly Steps in NVIVO Nodes= collection of references specific theme case or relationship. Main coding method. Themes= Collection of references about a specific topic, concept, idea or experience