HAMPSHIRE FIRE ANI AND RESCUE SER SERVICE HAMPSHIRE FIRE AND RESCUE SERVICE Scrabble Media Creative Proposal Date: Monday 9th of March 2015 Client: Hampshire Fire & Rescue Service (HFRS) Word Count: 1,988 Account Manager: Emily Badger f Scrabble Media @ScrabbleMedia www.scrabblemedia.co.uk
Scrabble Media Email: emilycrabblemedia@gmail.com Contents Situational Analysis Target Audience .. Our Research .. ....... Summary. Primary Research Results SWOT Analysis Key Communication Issues. Page 8 Objectives. Proposition. Digital Engagement. Creative Positioning. Creative Rationale Mobile: +44 (0) 7900 492 528 Page 3 Page 4 Page 5 Page 5 Page 6 Page 7 Page 8 Page 9 Page 9 Page 9 Page 10-12 Page 12 Page 2 of 17
Page 3 of 17 Why It Should Be Used Page 12 Why It Will Work Page 12 Media Plan Digital Display. Page 15 Social Media. Out of Home Print Key Performance Indicators Timings References HAMP SERVICE AND RESCU HAMPSHIRE FIRE AND RESCUE SERVICE Scrabble Media Page 13-16 Page 15 Page 15 Page 15 Page 16 Page 16 Page 17