Scrabble Media HAMP SHIRE FIRE AN SERVICE AND RESCUE SER HAMPSHIRE FIRE AND RESCUE SERVICE Creative Response Date: 12/03/2015
1 2 Situational Analysis Primary Research 3 4 Creative Execution Media Plan Scrabble Media Scrabble Media | Creative Response 2
Situational Analysis Current Situation Business Owners Men & Women AB social grade in the Hampshire area They are hard working and locally involved The typical business owner will share the same values of Hampshire Fire and Rescue Service and are active in taking the appropriate steps forward into making their buildings a safer for there audiences. Scrabble Media Scrabble Media | Creative Response 3