A friend offers you to invest all your savings, $$\$ 100,000$$, in his dot com company. You find it very hard to understand the business plan he presents to you, but your friend tells you that your $$\$ 100,000$$ will 'certainly' be worth at least $$\$ 10 \mathrm{M}$$ within two years. Naturally, your friend may be right, but he may also be wrong - you feel that you cannot estimate the probabilities for this. Consider the decision matrix below. What is wrong with this formalisation?
$$
\begin{array}{lll}
\hline & \text { Friend is right } & \text { Friend is wrong } \\
\hline \text { Invest } & \$ 10 \mathrm{M} & \$ 0 \\
\text { Do not } & \$ 100,000 & \$ 100,000 \\
\hline
\end{array}
$$