A hot body is being cooled in air according to Newton's law of cooling, the rate of fall of temperature being $k$ times the difference of its temperature with respect to that of surroundings. The time, after which the body will lose half the maximum heat it can lose, is
(A) $\frac{1}{k}$
(B) $\frac{\ln 2}{k}$
(C) $\frac{\ln 3}{k}$
(D) $\frac{2}{k}$