00:01
Before we begin, it's good to remind ourselves what nominal versus ordinal means.
00:05
These are both qualitative characteristics, except ordinal can be ranked in some way.
00:10
So, for example, some nominal things that a store might be interested in include asking customers what they think of the store layout, so soliciting feedback on how it looks, and polling them about their logo.
00:27
So was their marketing team doing its job? did the logo bring people in? we can't really rank those things.
00:33
It's a yes or no question.
00:35
However, ordinal we can rank things.
00:38
So it's really about a survey of customer satisfaction.
00:41
So for example, you could ask for a ranking of 1 to 10 on satisfaction of store cleanliness...