Question

According to the IPA, multichannel advertising campaigns are most effective when there are 3,4 or 5 media. Why is this? 

   According to the IPA, multichannel advertising campaigns are most effective when there are 3,4 or 5 media. Why is this?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 23, Problem 10 ↓

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Multichannel advertising involves using multiple platforms or media to reach consumers, such as television, radio, social media, print, and online ads.  Show more…

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According to the IPA, multichannel advertising campaigns are most effective when there are 3,4 or 5 media. Why is this?
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