Acylation of 1,4 -dimethoxynaphthalene with acetic anhydride (1.2 equiv) and $\mathrm{AlCl}_{3}$ (2.2 equiv) in dichloroethane at $60^{\circ} \mathrm{C}$ leads to two products, as shown below. Suggest a rationalization for the formation of these two products. What might account for the demethylation observed in product 13-B?