00:01
For this problem, we are considering profit.
00:04
We're looking at p of x, which is a profit function.
00:09
And the first thing we want to do is we want to show that if i maximize profit, that the marginal revenue equals the marginal cost.
00:27
Now we want to show this is true.
00:28
So i'm going to put a question mark here.
00:30
We haven't proved this yet.
00:31
Well, when we're talking about marginal revenue, marginal cost, we're talking about the derivative.
00:37
So marginal revenue can be found by taking the derivative.
00:40
Derivative of the revenue function.
00:42
The marginal cost can be found by taking the derivative of the cost function.
00:47
So this is really what i want to show.
00:49
Is this true? well, let's go back to our profit function.
00:54
How do we define profit? well, profit can be found by starting with our revenue, how much money we bring in.
01:01
And from there, we have to subtract the money that gets paid out.
01:05
So the money i bring in, minus any money i pay out, that's what i get to keep.
01:10
That's my profit.
01:11
So if i want to maximize my profit, anytime we're finding minimums and maximums, we're going to be taking the derivative.
01:20
We'll take the derivative, set it equal to zero, and that will give us any critical points for our profit function.
01:26
It'll help us find our maximum value.
01:30
I take the derivative of my profit function.
01:33
Well, this is a subtraction.
01:34
When i take the derivative of a difference, i'm going to take the derivative of the first piece minus the derivative of the second.
01:42
Whatever those revenue and cost functions end up being.
01:46
And again, to optimize this, i'm going to set it equal to zero.
01:50
So what i have is the derivative of revenue minus the derivative of cost equals zero, or the derivative of revenue function equals the derivative of the cost function.
02:03
Yes, this is what we wanted to show.
02:06
This actually is true.
02:09
Okay, so now that we know that, let's take a look at our specific problem here.
02:14
We have been given a cost function and a demand function or a price function.
02:23
So let's write these down.
02:24
We know that our cost function is going to be 16 ,000 plus 500x minus 1 .6x squared plus 0 .004x cubed.
02:44
That's our cost function.
02:45
And we're also told that our demand function or our price function can be found here.
02:52
P of x equals 1 ,700 minus 7x.
02:58
So since i want to maximize profit, i can do, i can use what we just found.
03:05
I can find the derivative of the revenue function to find the derivative of the cost function, set them equal, and that will give me my x that will maximize my profit.
03:15
So let's do this one at a time...