0:00
Hello everyone.
00:01
So, first part of the question says that what is bob's break -even price? what is his shutdown price? so, bob's break -even price is $13 .83 because this is the minimum average total cost.
00:51
His shutdown price is $3 and the minimum average variable cost because below that price, his revenue does not even cover his variable cost.
01:45
Coming to second part of the question that says, suppose the price of a blu -ray is $2, what should bob do in the short run? so, if the price of blu -ray is $2, then the price is below bob's shutdown price of $3.
02:28
So, bob should shut down in the short run.
02:46
Coming to third part that says, suppose the price of blu -ray is $7, what is the profit maximizing quantity of blu -rays that bob should produce? what will his total profit be? will he produce or shut down in the short run? will he stay in the industry or exit in the long run? so, if blu -ray sells for $7, bob should produce 5000 blu -rays because for any greater quantity, his marginal cost exceeds his marginal revenue, the market price.
04:02
His total profit will be minus $35 ,000, that is a loss of $35 ,000 since he loses $7 price minus $14 average total cost that is equals to $7 per blu -ray produced...