For the scenario below,
a. What is the problem statement?
b. Develop a theoretical framework.
c. What type of research does the company envisage?
Exxon Mobil (EM) is a well-oiled machine that is pumping profits. How does it do it? By using technology to evaluate potential deposits. It displays a 3-D computer image, IMAX style, on a 32-foot wraparound screen. It then drills underwater. Once oil is found, EM pumps the oil without any significant lapse of time.
Its investment in R & D is over $$\$ 600$$ million per year, and it employs 1,500 $\mathrm{Ph}$.Ds. Unlike companies that finance both applied and basic research, EM demands work that produces a measurable impact and competitive advantage. Dissemination of findings among scientists is thus high.
EM is also getting payoffs from older technologies, like increasing the recovery rate from existing deposits. An example is the so-called reservoir analysis that has enabled EM to boost reserves and improve recovery from fields.
The merger of the two companies, Exxon and Mobil was remarkable, given their two divergent philosophies and cultures. Exxon had top efficiency born out of command and control, while Mobil was loose and informal, but the elaborate restructuring worked out well.
The return on capital deployed was $21 \%$ in the year 2000 , more than double the level of the past 2 years and the best among big oil companies.