Formulas frequently appear in the business world. For example, the cost, $C,$ of an item (the price paid by a retailer) plus the markup, $M,$ on that item (the retailer's profit) equals the selling price, $S,$ of the item. The formula is
$$C+M=S$$
The selling price of a television is $\$ 650 .$ If the cost to the retailer for the television is $\$ 520,$ find the markup.