Question
Giving a Coke/Pepsi taste test to random people in New York City to determine if there is evidence for the claim that Pepsi is preferred.
Step 1
The null hypothesis is the statement that we are trying to find evidence against, and the alternative hypothesis is what we are trying to provide evidence for. In this case, we are trying to find evidence for the claim that Pepsi is preferred, so our hypotheses Show more…
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Key Concepts
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In the 1970s, PepsiCo, makers of Pepsi, began airing commercials in which they claimed that more cola drinkers preferred Pepsi over Coca-Cola in a blind taste test. Assume Pepsi's claim is that more than 50% of cola drinkers prefer Pepsi. You work for an independent research firm and are asked to test Pepsi's claim. Identify the null and alternative hypotheses and tell where Pepsi's claim is.
Determine whether the study depicts an observational study or an experiment. A survey is conducted asking 400 people, "Do you prefer Coke or Pepsi?"
Data Collection
Observational Studies versus Designed Experiments
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