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How do Rolex, as set out in the minicase, use marketing communications to change attitudes? 

   How do Rolex, as set out in the minicase, use marketing communications to change attitudes?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 4, Problem 4 ↓

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This includes affluent individuals, watch enthusiasts, and those who value luxury and status.  Show more…

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How do Rolex, as set out in the minicase, use marketing communications to change attitudes?
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