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How might public relations contribute to a marketing communications programme? 

   How might public relations contribute to a marketing communications programme?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 1, Problem 6 ↓

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Public relations focuses on managing the public image and building relationships with various stakeholders, which is essential for creating a positive perception of a brand.  Show more…

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How might public relations contribute to a marketing communications programme?
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