00:01
Looking at really supply and demand within the insurance industry, we're supposing that an insurance company decides to increase their annual cost to customers from $5 ,000 to $6 ,000.
00:09
We'd like to know if this will lead to an increase in their profits and what the overall health of their pool of customers is likely to look like if they do increase their costs.
00:18
So let's first determine if their profits are likely to increase and what their customer base is going to look like.
00:25
So if they're currently charging this $5 ,000 right here, they have a quantity q note of customers.
00:32
However, if they increase their price from 5 ,000 to 6 ,000, we're going to see now an imbalance of supply and demand.
00:41
You can see that they're now supplying a quantity sitting here at q1.
00:45
However, they're only seeing customer demand at q2.
00:49
So we have all of a sudden this surplus of insurance because people don't want to pay that excess price, even though the company has that quantity, that q1 of insurance policies, to provide to them.
01:04
So we're not necessarily likely to see an increase in profits...