Question

If radio is unobtrusive, why should advertisers use it? 

   If radio is unobtrusive, why should advertisers use it?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 20, Problem 6 ↓

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Unobtrusive means that radio advertising does not interrupt the listener's experience as much as other forms of advertising, such as television or online ads.  Show more…

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If radio is unobtrusive, why should advertisers use it?
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