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In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? 

   In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense?
Global Business Today
Global Business Today
Charles W. L. Hill… 10th Edition
Chapter 12, Problem 3 ↓

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This often includes adapting to cultural differences, language, regulations, and consumer behavior.  Show more…

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