00:01
If we wanted to know what differentiates the market for wheat and markets for products which are made from wheat, we have to understand what kind of product wheat is.
00:09
And wheat in general is a very standardized product.
00:12
It's not going to differ a whole lot from producer to producer, and therefore it tends to exist in perfectly competitive markets, where we see the price matter far more than the actual product itself, because the product really doesn't differ.
00:26
However, markets for products which are made from wheat, such as cereal, bread, pasta, and any number of other products you can think of, these can all be differentiated.
00:38
And if you just think about what you come across when you go grocery shopping and all of the different cereal brands, the different flavors, there's a number of different ways to differentiate cereal, even if it's, say, the same, like, cheerios, right? you may find cheerios or you find an off -brand sort of cheerios.
00:57
But the differentiation may be the brand...