List some of technologies that provide intelligence to EC. |...

Name: Problem 2, Chapter 7: Electronic Commerce 2018: A Managerial and Social Networks Perspective
Uploaded: 2023-08-20T20:36:01-08:00
Duration: 3 min 6 s
Channel: Jennifer Stoner
Description: List some of technologies that provide intelligence to EC.

Key Concepts

Artificial Intelligence

Artificial Intelligence (AI) refers to computer systems designed to simulate human intelligence processes. In a broad context, AI encompasses various technologies that enable systems to make decisions, learn from data, and adapt to new information, thereby providing automated, intelligent support in complex environments such as electronic commerce.

Machine Learning

Machine Learning is a subset of artificial intelligence that focuses on algorithms and statistical models that allow computers to improve their performance on a task through experience. This technology plays a crucial role by enabling systems to analyze patterns in data, predict trends, and enhance decision-making processes in dynamic applications.

Big Data Analytics

Big Data Analytics involves processing and analyzing large volumes of data to uncover hidden patterns, correlations, and insights. This technology empowers systems to make informed decisions, optimize processes, and personalize user experiences by deriving actionable intelligence from massive datasets common in digital ecosystems.

Data Mining

Data Mining is the practice of exploring large datasets to extract valuable information and knowledge that may not be immediately apparent. It involves methods from statistics and machine learning to identify trends, relationships, and patterns, thereby supporting smarter decision-making and strategy formulation.

Semantic Web Technologies

Semantic Web Technologies enhance the ability of machines to understand and interpret the meaning of information on the web. By structuring data through standards and ontologies, these technologies allow better data integration, retrieval, and reasoning, which are essential for delivering intelligent and context-aware services.

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