00:01
So let's talk about why, or let's make an argument as to why monopolistic competitive firms might not reach equilibrium.
00:11
Now, theoretically, we know and we assert that monopolistic competitive firms and the long run makes zero profits and that would be the equilibrium.
00:21
But realistically, let's talk about why they might not.
00:28
And the answer to that is that constant innovation and advertisement will probably keep the companies making positive profits.
00:40
For example, the iphone, right? we know that as soon as the iphone came out and it had a lot of good features, there were going to be other phones coming out that are similar, right? there were going to be other producers coming into this market, and a lot of touchscreen phones started to come out after that.
01:04
I don't recall if iphone was the first one, but let's assume that it was...