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In this example, we are discussing product differentiation.
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We'd like to know what some of the methods of product differentiation are.
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So first defining product differentiation is basically just taking a product that exists across multiple companies and tweaking it just enough to make it stand out amongst the rest.
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So some of these methods in order to do that to make it stand out, one of the strongest ones in today's times, i would say, is brand names.
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A company with a big name that is very well recognized by consumers, even if their product is of lower quality than some other brands, people may still choose to purchase the product from this one company due to its brand name.
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They hold that name in high regard.
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They're loyal customers to the brand and therefore they're going, they have that sort of differentiation, that sort of leg up compared to other brands.
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Another method of this could simply be advertising...