Question

One brand of peanut butter advertises its product by de scribing its taste and nutritional value. It is hoping to persuade customers through ads for a competing brand, a popular actor happily eats the product-but does not describe it. This approach hopes to persuade customers through _____________ route processing.

Name: Problem 2, Chapter 43: Essentials of Understanding Psychology
Uploaded: 2021-06-18T17:20:31-08:00
Duration: 1 min 46 s
Channel: Emily Himsel
Description: One brand of peanut butter advertises its product by de scribing its taste and nutritional value. It is hoping to persuade customers through ads for a competing brand, a popular actor happily eats the product-but does not describe it. This approach hopes to persuade customers through route processing.

   One brand of peanut butter advertises its product by de scribing its taste and nutritional value. It is hoping to persuade customers through ads for a competing brand, a popular actor happily eats the product-but does not describe it. This approach hopes to persuade customers through _____________  route processing.

Essentials of Understanding Psychology

Robert S. Feldman 11th Edition

Chapter 43, Problem 2

Instant Answer

Solved by Expert Emily Himsel

06/18/2021

Step 1

One is the central route processing, which focuses on the logical and content-based aspects of a product. The other is the peripheral route processing, which relies on superficial or secondary characteristics of the product or its presentation. Show more…

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One brand of peanut butter advertises its product by de scribing its taste and nutritional value. It is hoping to persuade customers through ads for a competing brand, a popular actor happily eats the product-but does not describe it. This approach hopes to persuade customers through _____________ route processing.

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Key Concepts

Elaboration Likelihood Model (ELM)

The Elaboration Likelihood Model is a dual process theory of persuasion which explains how attitudes are formed and changed through either a central route, involving careful and thoughtful consideration of the message, or a peripheral route, which relies on external cues and heuristics rather than the content of the message.

Peripheral Route Processing

Peripheral route processing is a method of persuasion where individuals are influenced by superficial cues such as the credibility, attractiveness, or likeability of the source instead of the intrinsic quality of the message. This route is typically engaged when the audience is either not highly motivated to process the detailed information or lacks the ability to analyze it in depth.

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