One question on a survey questionnaire is phrased as...

Name: Problem 23, Chapter 7: Introduction to Probability and Statistics
Uploaded: 2022-04-04T18:34:15-08:00
Duration: 2 min 2 s
Channel: Varsha Aggarwal
Description: One question on a survey questionnaire is phrased as follows: "Don't you agree that there is too much sex and violence during prime TV viewing hours?" Comment on possible problems with the responses to this question. Suggest a better way to pose the question.

One question on a survey questionnaire is phrased as follows: "Don't you agree that there is too much sex and violence during prime TV viewing hours?" Comment on possible problems with the responses to this question. Suggest a better way to pose the question.

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Key Concepts

Survey Question Wording

Careful wording in survey questions is essential for obtaining valid and unbiased responses. The phrasing should be clear, neutral, and free from assumptions or emotional language that might lead to a particular response. This involves avoiding negative phrasing or emotionally charged words that could introduce systematic errors into the survey data.

Leading/Loaded Questions

These are questions that are framed in a way that strongly suggests a particular response, often embedding a value judgment or assumption. Such questions can bias respondents by implying that one answer is more acceptable or 'correct' than others, thereby jeopardizing the objectivity and reliability of the survey results.

Double-Barreled Questions

Double-barreled questions are those that ask about two or more issues in a single question, making it difficult for respondents to provide an accurate answer if their opinions differ on the issues. This can result in ambiguity and reduces the clarity of the data collected, as it’s unclear which part of the question the respondent is addressing.

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