The numerator is a difference of squares, so we can factor it as follows:
$$
4x^2 - 9 = (2x + 3)(2x - 3)
$$
For the denominator, we can use factoring by grouping:
$$
2x^2 - x - 3 = (2x^2 - 3x) + (2x - 3) = x(2x - 3) + 1(2x - 3) = (x + 1)(2x - 3)
$$
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