00:01
This question is asking us about a product that has a price function of 90 minus 10 q.
00:06
And it's asking us two things.
00:08
First of all, to find the elasticity when the price is 50.
00:11
And also it's asking us how q changes if price increases by 2%.
00:16
So now we're going to take a look at the first question first.
00:21
So we need to find the elasticity when the price is $50.
00:24
So over here written in right on the left, i have the elasticity equation, but it's going to ask us about a couple of things.
00:31
First of all we need to find dq over dp and this is a little bit problematic right now because that means we need to take the derivative of q in respect to p but the way this equation is written right now is an equation of p in terms of q so we're going to rewrite this and we're going to solve for q so let's subtract 90 from both sides so p minus 90 equals negative 10 q and then we are going to multiply or divide both sides by negative 10 so that we will be 9 minus 1 tenth p equals q.
01:08
So this because it's the equation we need, and now we can actually take that derivative.
01:13
So let's do that real quick.
01:14
We find dq over dp.
01:19
What's that going to equal? so the derivative of that nine right there, that's just zero because the derivative of a constant number is always zero.
01:26
And then the derivative of minus one tenth p is just negative one.
01:32
10th, the p goes away.
01:34
So this is our derivative, and then there's one more thing we actually defined before we start plugging this in.
01:39
And i want to do a dotted line down the middle, so we separate the two parts of this problem.
01:42
We need to figure out what q is, because that red elasticity question has a q in it.
01:48
So we need to figure out what that is.
01:51
So let's plug in the $50 into that q function we got.
01:56
So because q equals 9 minus 1 tenth p, that's going to be 9 minus 1 tenth and price is 50.
02:06
That's 9 minus 5.
02:09
And then that's going to be 4.
02:12
So our demand here seems to be 4.
02:16
So let's plug this all into the elasticity function now.
02:19
So elasticity is the absolute value of, i'm just going to copy this down...