"Thermal management" is the electronics industry's term for "don't fry the chip."The Pentium 4 chip sits inside an epoxy package with 478 pins. The $\mathrm{CPU}$ itself has an area of $217 \mathrm{~mm}^{2}$, contains 42 million transistors, and dissipates $70 \mathrm{~W}$ of power when running at full throttle. Measure the surface area of a 100-W lightbulb, and compare the power dissipated per area of a $100-\mathrm{W}$ lightbulb to that of a Pentium 4 chip. Pentium chips have a "thermal throttle" that automatically reduces power dissipation (and performance) of the chip if it overheats.