00:01
Looking at the payoff matrix here between two firms on whether they should advertise or not advertise, we first want to know what might each firm's best response might be to its rival's actions.
00:11
So let's start with firm one here.
00:13
Suppose that firm one chooses not to advertise.
00:17
Well, if firm one chooses not to advertise, it would be in firm two's best interest to advertise because what we'll see is that they would then get 12 versus 6.
00:27
Now let's suppose that firm one were to advertise.
00:31
Well, if firm one were to advertise, it would be in firm two's best interest to also advertise.
00:37
What you can see right here is that they would get nine versus the zero.
00:42
Now let's suppose that firm two were not to advertise.
00:45
If firm two were not to advertise, it would be in firm one's best interest also not to advertise because they'll get more, they'll get six versus zero if they would have advertised.
00:57
Now, if firm two were to advertise, firm one should in this case not advertise because they'll get the 12 instead of nine.
01:07
Now, we would like to know if there is any dominant strategy here.
01:11
Well, what we can see is that firm one's dominant strategy is to not advertise...