Question

Under what conditions should cinema be used as the primary medium? 

   Under what conditions should cinema be used as the primary medium?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 20, Problem 9 ↓

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Determine who the primary viewers will be and their preferences, as cinema can be particularly effective for engaging large groups or diverse demographics.  Show more…

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Under what conditions should cinema be used as the primary medium?
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