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All right, so today we'll be looking at innovative products and how they have disrupted their industries, not for the worst, but for the better.
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So let's look at what innovative products are.
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And these are a good or service that is brand new to the market, right? something that just hasn't been introduced to the market yet.
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And it's a revolutionary idea that changes the market forever.
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And these innovative products, when entered into the market, disrupts it and changes the market permanently, right? there may be times that this disruption is for the worst, right? when you bring a new product and you move all the other competitors out of the way, it may be for the worst, but due to the constant changes in advancements and technology, we have usually seen industries change for the better and benefit consumers in every way.
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The main example that we're going to be looking at is disruptive products that have come from camera companies and how they have evolved from film cameras to digital.
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And kodak, you guys have probably heard of kodak before, the camera company.
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The kodak was the first company to shift from film cameras to digital.
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Now what this allowed kodak to do was it was to gain.
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Market control, sorry.
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They were able to bring something new to the table and obtain the traction of consumers, right? so suppose this is a camera market here...