Question

What are the purposes of using sales promotion and why does it consume such a large share of promotional expenditure? 

   What are the purposes of using sales promotion and why does it consume such a large share of promotional expenditure?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 18, Problem 1 ↓

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Sales promotions are designed to achieve several key objectives, including increasing short-term sales, attracting new customers, encouraging repeat purchases, clearing out excess inventory, and enhancing brand awareness.  Show more…

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What are the purposes of using sales promotion and why does it consume such a large share of promotional expenditure?
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