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What factors should be taken into consideration and what procedures might be followed when selecting an agency? 

   What factors should be taken into consideration and what procedures might be followed when selecting an agency?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 7, Problem 5 ↓

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This could include marketing, public relations, advertising, or other services. Clearly outlining your needs will help narrow down your options.  Show more…

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What factors should be taken into consideration and what procedures might be followed when selecting an agency?
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