Question

What is a marketing database? (28.1) 

   What is a marketing database? (28.1)
Marketing Essentials
Marketing Essentials
Lois Schneider… 1st Edition
Chapter 28, Problem 13 ↓

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Step 1

A marketing database is a collection of customer and prospect data that is organized and stored in a way that allows for easy access and analysis. This data can include information such as contact details, purchase history, preferences, and interactions with the  Show more…

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