00:01
Now, what is bias? bias means that the results of the sample are not representative of the population, which means maybe one segment or the other is being left out, right? or the opinions of one category or one class are outweighing the others, which might not actually be true for the population, but the sample is giving us that impression.
00:28
Okay, now there are mainly three types of bias.
00:31
Is the first one is sampling bias what is the sampling bias sampling bias could mean that the sampling was not done using random sampling but you know rather through convenience sample this is the first one sampling bias what is convenient sampling convenient sampling is when you get your sample based on your convenience which is available very easily right for example what we can say is voluntary response survey is an example of convenience sampling.
01:06
The second one is non -response bias.
01:08
Non -response bias could be the result of an inability to contact an individual selected to be in a sample.
01:15
So this is non -response bias.
01:17
For example, if you have selected a sample of 1 ,000 people to whom you have said that they should, you know, contact you via phone...