What is the difference between active and passive packaging?...

Name: Problem 8, Chapter 19: Marketing Communications: Brands, Experiences And Participation
Uploaded: 2022-02-19T14:49:51-08:00
Duration: 2 min 43 s
Channel: Sirisa Reddy
Description: What is the difference between active and passive packaging?

Key Concepts

Passive Packaging

Passive packaging refers to conventional packaging that relies solely on its inherent barrier properties to protect the product. It does not include active agents or mechanisms to modify the internal environment, instead focusing on preventing external factors from affecting the product during storage or transport.

Active Packaging

Active packaging is a system that goes beyond serving as a simple barrier by incorporating components that interact with the product environment. This type of packaging actively manages factors such as moisture, oxygen levels, or microbial growth to extend shelf life, improve safety, and maintain product quality.

Transcript

00:01 Hello everyone so here we will discuss about the difference between active transport and passive transport okay so let us discuss about what now what is the difference between the active and active transport and another one is the passive transport okay so first of all if we'll talk about active transport then it requires this process basically requires cellular cellular energy okay energy is required in this active transport process whereas the passive transport process it does not require it does not require cellular energy okay so cellular energy is not required in this case of pc transport so here comes the first point that is the first difference between active and passive transport okay and other thing other difference is that tip transport is basically a dynamic process okay so which kind of process it is it is a dynamic process whereas the passive transport, it is basically a physical process, okay? it is basically a physical process.

01:06 So this is the second point of difference, we can say that.

01:09 Now, let us discuss about the third difference, okay? and the active transport, it is basically highly selective process, okay? it is highly selective process.

01:20 Whereas the passive transport, if we'll talk about it, it is partly non -selective.

01:25 We can say that, okay? non -selective.

01:28 It is partly nonselective, okay? partly.

01:32 So here comes the third point.

01:34 Let us discuss some other differences.

01:36 So here comes the fourth point, four difference.

01:39 That is active transport is basically a rapid process...

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