Question

What is the primary function of a marketing information system? (28.1) 

   What is the primary function of a marketing information system? (28.1)
Marketing Essentials
Marketing Essentials
Lois Schneider… 1st Edition
Chapter 28, Problem 12 ↓

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Step 1

Step 1: Understand the primary function of a marketing information system, which is to gather, analyze, and distribute information needed to make marketing decisions.  Show more…

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