00:01
Okay, so we are given a scenario of a firm in the short run.
00:07
What happens if the price of the fixed factor is increased? what will happen to the profits? okay, so in the short run, we are going to just assume a firm in a perfectly competitive market for illustrative purposes.
00:25
You normally find that the average cost curve as well as the marginal cost curves to denoted as such okay so we assume okay so in this axis we have revenues and we have quantities on the on the horizontal axis okay so we are going to assume that the price which is fixed because the firm is a price taker is at this point let's say p -o this is the demand curve which also serves as the marginal revenue curve and the way would denote the profitability of this firm is where marginal costs and marginal revenue intersect okay you might as well add average revenue here in this case this is a firm in a perfectly competitive market so the profits is denoted by the differences here we have the this is obviously the the average this the average cost okay so this entire area represents the profit of the firm all right um at q1.
02:03
Okay, so let's just make it qo in order to relate it to the price at which the product is being sold.
02:14
Okay, so if this is the profit, the shaded area here, right, then what happens as a result of an increase in the price of a factor? okay, so generally you would find a shift in the average cost curve so we're going to see a shift in the average cost curve.
02:36
Let's say to ac1.
02:38
So what we then have is a new profit.
02:46
We now have a new ac...