00:01
Here we're looking at the profit maximization rule, which states that a firm should produce where marginal revenue equals marginal cost.
00:08
Now, to show this, i just have a graph here showing price and quantity for a perfectly competitive firm.
00:13
But i will note that this rule state is applied for every single firm, regardless of their market structure.
00:21
So here, let's take a look at where this isn't true.
00:23
So let's take a look at a point such as right here.
00:28
So here we have marginal revenue actually being used.
00:32
Greater than marginal cost.
00:35
And in this case, you're bringing in more money for each additional unit.
00:39
So it would be dumb to not produce more because you're earning money for each unit you produce.
00:45
So this box right here, or this triangle area, would actually be lost profits if you were to produce right here.
00:52
Now, on the other hand, let's look at where marginal cost exceeds marginal revenue.
00:57
So here, we have exactly that.
01:02
And this is going to be the opposite.
01:05
Here we have this box right here, this triangle, and it's going to be lost profits.
01:12
This is going to be the cost that exceed your revenue because your marginal is greater...