Question

Which element in McGuire's model separates it from other similar models? 

   Which element in McGuire's model separates it from other similar models?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 4, Problem 3 ↓

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McGuire's model, also known as the Communication-Persuasion Model, is designed to explain how communication influences attitudes and behaviors.  Show more…

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Which element in McGuire's model separates it from other similar models?
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