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Which industries might use personal selling as a primary element of their marketing communication mix? 

   Which industries might use personal selling as a primary element of their marketing communication mix?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 17, Problem 6 ↓

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Personal selling involves direct interaction between a salesperson and a potential customer, allowing for personalized communication, relationship building, and immediate feedback.  Show more…

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