00:01
Now, this question has to do with determinants of the elasticity of demand.
00:11
Now, first we have substitutability.
00:18
Generally, the larger the number of substitute goods that are available, the greater the price elasticity of demand.
00:25
Next, we have proportion of income.
00:34
Other things equal, the higher the price of a good relative to consumers ' incomes, the greater the price elasticity of demand.
00:41
Next, we have luxury versus necessity.
00:49
In general, the more that a good is considered to be a luxury rather than necessity, the greater is the price elasticity of demand.
00:59
And finally, time.
01:02
Again, generally, a product demand is more elastic the longer the time period under consideration.
01:07
So now these are not rules, but rather generalities and general determinants.
01:13
So now, if we look at the options offered in the question, we have first bottled water.
01:19
Looking at these options, bottled water, it's probably more of an elastic good.
01:29
And this has to do with the fact that it has a lot of substitutability.
01:34
Tap water or personal filtered water can be used as a replacement for bottled water, meaning that consumers will probably be pretty reactive to a price change in bottled water.
01:46
Next, we have toothpaste...