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Why do advertisers use spokespersons in their advertising? Find examples of each type of spokesperson. 

   Why do advertisers use spokespersons in their advertising? Find examples of each type of spokesperson.
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 26, Problem 2 ↓

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Advertisers use spokespersons to create a connection with the audience, enhance credibility, and convey the brand message effectively. Spokespersons can help to humanize the brand and make it more relatable.  Show more…

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Why do advertisers use spokespersons in their advertising? Find examples of each type of spokesperson.
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