Question

Why does direct mail continue to have a strong role to play in the direct marketing activities for many organisations? 

   Why does direct mail continue to have a strong role to play in the direct marketing activities for many organisations?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 17, Problem 4 ↓

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Direct mail remains a tangible form of communication that can stand out in a digital world saturated with emails and online ads.  Show more…

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Why does direct mail continue to have a strong role to play in the direct marketing activities for many organisations?
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