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Why might the functional capabilities of an organisation affect an organisation's marketing communications? 

   Why might the functional capabilities of an organisation affect an organisation's marketing communications?
Marketing Communications: Brands, Experiences And Participation
Marketing Communications: Brands, Experiences And Participation
Chris Fill 6th Edition
Chapter 13, Problem 10 ↓

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This includes understanding the various departments and their roles, such as production, finance, human resources, and customer service, and how they contribute to the overall operations of the organization.  Show more…

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Why might the functional capabilities of an organisation affect an organisation's marketing communications?
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